Master Y Living Service Platform Business Plan

The rapid development of mobile Internet technology provides support for residents to pursue a higher quality of life,and also provides the possibility for professional maintenance services to enter more families.Master Y's life service platform operated by Shenzhen QX Technology Co.,Ltd.is a community O2 O platform which combines offline maintenance service with online APP,public number and other Internet services.The key point of the business of the O2 platform is to solve the problems of insufficient instant service,uneven quality of service and opaque price of service in the maintenance market.At the same time,service providers have a lot of skills.The problem of idle time and high cost of acquiring demand.Master Y's life service platform was established in 2014.In the first stage of business development(five years,2014-2018),based on its unique core expertise,the O2 O platform has achieved better business and financial benefits through the help of A-round financing and A+round financing,which stands out in the development of the O2 O industry.At present,the development of enterprises has entered the second stage(three years,2019).From 2021 to 2021,we need to re-study and reorganize the external environment,internal environment,competitive strategy,business and financial operation factors facing the platform.At the same time,we begin to seek B-round financing from investors to help enterprises achieve rapid growth of income and profits and achieve the goal of listing in China.Therefore,there is a need for business plan writing.The business plan of Master Y's Life Service Platform firstly expounds the current situation of the enterprise's profit model,business and financial data.Secondly,according to the future development requirements of the enterprise,the external environment is analyzed with PEST and Porter's Five Forces Model.Based on the study of internal resources and capabilities of the enterprise,the core expertise of the enterprise is summarized,and combined with the external environment and internal environment.The conclusion is that SWOT model is used to select competitive strategy for the future development of enterprises,and then the organization,operation and business development of enterprises are planned.The business plan also makes a reasonable calculation of the future financial situation of the enterprise and gives a financial sensitivity analysis.Finally,it studies and analyses the rationality of such factors as mixed financing plan,enterprise valuation,operational risk,and summarizes the feasibility of enterprise operation and financing scheme.This business plan not only shows the quality of operation of Master Y's life service platform to investors,but also shows investors innovative financing schemes and ideas of investment guarantee.Master Y's life service platform described in this paper is a mature case of the combination of the Internet and traditional maintenance industry.It has a good reference for other Internet projects to choose the right profit model and establish the development direction.At the same time,the mixed financing scheme proposed in this paper also provides a reference and ideas for the refinancing of Internet enterprises.