Research On Innovative Development Of Rural Tourism In Yantai Against The Background Of Rural Revitalization Strategy

In the wave of implementing the rural revitalization strategy,all parts of the country have promoted the rapid development of rural tourism,promoted the rapid growth of the rural economy,gradually realized common prosperity,and satisfied people's longing for a better life.The main purpose of this paper is to explore how Yantai rural tourism can achieve innovative development under the background of rural revitalization,and stand out among many rural tourism and even the whole tourism industry.Based on the study of rural tourism modes in three different areas of Yantai,this paper conducts SWOT analysis and STP analysis of rural tourism in Yantai through research,finds out the strategies to achieve innovative development,points out the innovative direction for the prospects of rural tourism in Yantai,and creates good conditions for the implementation of Rural Revitalization in Yantai.This study starts from the implementation of the rural revitalization strategy.First,it discusses the related concepts and theoretical basis,through the connection between the rural revitalization strategy and rural tourism,starting from the two-cross policy of the strategy,and on the theoretical basis of ecological construction,spiritual civilization construction and sustainable development,achieves the complementary and mutually promoting effect of the two.Secondly,the “Village Tourism +” model in the three regions of Yantai is used to analyze the innovation and development.First,the “village tourism +collective economy” of Majiagou Village in Yantai Development Zone.Through land collectivization,the land that has been abandoned for many years will be revitalized,and the party branch will be led to run cooperatives to implement enterprise management.Land share participation increased participation,Majiagou Village under the leadership of the party branch secretary set up the Majiagou eco-tourism scenic spot,increased environmental greening and village infrastructure construction,the integration of villages and scenic spots,really pushing At the same time of economic development of the scenic spot,it also constantly improved the construction of new countryside and created a model of Qilu revitalizing the countryside;the second is the “Village Tourism + Characteristic Culture” of Qixia Yu's Manor,using historical and cultural origins and folk cultural resources to carry forward and inherit the rural style.Civilization,showing tourists thetraditional houses and folk customs with Qixia characteristics,creating a rural tourism brand belonging to Qixia;the third is the “Country Tourism + Precision Poverty Alleviation” of Wencheng Castle Scenic Spot in Liujiagou Town,Penglai,combining tourism development with people's livelihood,providing employment opportunities for the people of the surrounding villages,thereby increasing income,Now poverty.Thirdly,it studies the advantages and disadvantages,advantages and disadvantages of rural tourism in Yantai,and finds the problem and development opportunities through analysis.Through STP analysis,the rural tourism market is defined in the market segmentation,the target markets of natural scenery tour and characteristic cultural tour are determined,the win-win market positioning of economic and social benefits is realized,and the diversified development of related fields is promoted.Finally,through three cases,we will summarize the countermeasures and suggestions for the innovative development of rural tourism in Yantai,Strengthen collective economy,strengthen ecological protection,clarify brand characteristics,and absorb talents,adapt to local conditions,learn from each other's strengths,and promote the common progress of rural tourism and rural revitalization.