Research On The Strategy Of Promoting Precision Poverty Alleviation By Developing Rural Electronic Commerce

In recent years,with the gradual development of the precise poverty alleviation strategy,the rural e-commerce model has gradually become a major tool for the government to tackle poverty alleviation.Its two basic characteristics are obvious cluster effect of rural e-commerce development,as well as the obvious regional characteristics of products and the low starting point of entry,which are conducive to the government's use of limited local capital.Source has solved the problems of backward economic development and insufficient Industrial Development in some areas of China.The scale and geographical scope of rural e-commerce model has been rapidly expanded,and the related research has gradually increased.This is not only a new opportunity but also a new challenge for precise poverty alleviation.For precise poverty alleviation,rural e-commerce model is a new development model.Although there are many mature application cases in China,due to the different geographical and spatial characteristics of each region and the different level of economic development,Yunnan is a place where multi-ethnic cultures are intertwined and the foundation is set up.The construction of facilities is not perfect,and the level of social and economic development is different from most provinces in the mainland,which leads to the development of rural e-commerce model in Yunnan can not be rigidly applied to other provinces and regions.It is necessary to adhere to local conditions,develop strengths and avoid weaknesses in order to truly develop rural e-commerce model.Exhibition of advantages will help the smooth development of precise poverty alleviation work in Yunnan Province and even in Southwest China.In terms of theoretical research,this paper summarizes and comments on the research and current situation of rural e-commerce mode at home and abroad,elaborates the relevant theories of rural e-commerce mode,and analyses and comments on the development process of domestic rural e-commerce mode.This paper also summarizes the poverty alleviation work and the development of rural e-commerce in Luquan County,and comprehensively discusses the cultivation of local superior agricultural products in Luquan County,which provides the support of industrial superiority for the development of rural e-commerce,and further facilitates the integration of rural e-commerce with local areas.Special agricultural products,tailored to local conditions,the development office has a very local characteristics of rural e-commerce development new road.In case study analysis,this paper takes Luquanle Village Tao Rural E-commerce Platform Company in Luquan County of Kunming City as a case and makes an analysis of the relevant content.It mainly summarizes the basic situation and development situation of Luquanle Village Tao Rural E-commerce Platform Company in Luquan County.At the same time,it also summarizes Luquanle Village Tao Rural E-commerce Platform Company in Luquan County.SWOT analysis is carried out,and development suggestions are put forward according to the analysis results and actual situation.According to the analysis results of the case,this paper puts forward five suggestions: scientific planning,accurate positioning;two systems to promote,improve the carrier;three excavation features,enhance brand;four innovation,science and technology leadership;five cultivation of talent,strengthen management.At the end of this paper,the practical significance of developing rural e-commerce for precise poverty alleviation and the demonstration effect of developing rural e-commerce for Rural Revitalization are discussed,and the research conclusions and prospects are put forward.