Research On Commodity Category Management Of M China Import Cross-border Ecommerce Business

Due to the rapid development of import business of Cross-border Ecommerce,the market environment will be plunged into the intense competition,and the profit space of the business is going to decrease.To avoid the homogeneous competitions and improve the strength of differentiated competitions,increasing consumer stickiness has become an increasingly important topic in the Cross-border E-commerce industry.As modern management aims to increase market share and customer demand,category management is being more important for the enterprises who are engaged in cross-border Ecommerce import business.Under the critical competition circumstances,the optimization of category strategy is going to be one of the key tactics for enterprises to enhance their competitiveness.This thesis will start from the analysis of M China's real case,through the technical research of category management and strategic management,combined with the particularity of cross-border Ecommerce import business,conduct the qualitative and quantify analysis,and formulate the corresponding strategy and tactic plan,which will provide certain reference significance.The implementation of category strategies and tactics will help to enhance the operational efficiency of cross-border Ecommerce import business.To facilitate the implementation of category strategies and tactics,the enterprise who operates the cross-border Ecommerce import business should pay attention to consumer survey,transaction information,build up and strengthen the consumer data pools,and form a systematic analysis model of consumers' behavior and market trends.