Research On Marketing Strategy Of G Microfinance Company

The policy guidance since 2005,the rapid development of the economy and the active activities of small and medium-sized enterprises,small and micro enterprises and individual industrial and commercial households have provided a development foundation and development space for microfinance companies.However,the microfinance industry is still constrained by unfavorable factors such as high operating risks and unclear legal definitions,and it is developing slowly in the western region.Nowadays,banks have relaxed their loan conditions,which has severely squeezed the business market of microfinance companies.In addition,the competition in the same industry is fierce.Some microfinance companies have closed down or closed down.Therefore,microfinance companies should identify their own positions and determine a practical A viable marketing strategy to achieve sustainable development in a competitive environment.This paper takes G microfinance company as an example to analyze the macro environment,industry environment and competitors outside the enterprise,analyze the advantages and disadvantages within the enterprise,and then analyze the advantages and disadvantages,opportunities and threats to form a marketing mix.Strategy;STP analysis of G microfinance company,combined with 4Ps,4Rs analysis to form the company's marketing strategy;then proposed security measures corresponding to the marketing strategy;finally make a summary and outlook for the future.First,the company should make full use of opportunities and its own advantages,focus on developing personal loan business with large demand and scattered funds,and win stable customer resources through reputation and service.Secondly,actively expand the rental loan business with good feedback,and the industry of marketing shareholders.The upstream and downstream small and micro enterprises implement different marketing methods for different products.Finally,through the measures of culture,organization,human resources,technology,etc.,to ensure the smooth implementation of the above marketing strategy.Each link interacts,maintains a good level of business growth,continuously strengthens risk control capabilities,and ultimately gains growth.