The First Perspective Film In Short Vedio Marketing Application Research

In recent years,the rapid growth of short video social platform has made short film a kind of social mode praised by people.Douyin,kuaishou and other social media are full of people's life.In front of such efficient communication channels,various brands have also increased their investment and research on short video marketing.At present,short video marketing is in the early stage of exploration,and the industry has already had some understanding of the short film of the first person.However,there are few theoretical researches on the short film of the first person perspective.In the case analysis,the author found that the short film of the first person perspective can be divided into two categories: "people" as the main body and "things" as the main body.Most of the existing cases are based on "people",while few are based on "things",and there is no unified design paradigm.This paper focuses on the theme of the application of the first person perspective short film in short video marketing.By collecting a large amount of data,using the survey analysis,case analysis and practice analysis summary method,combining theoretical analysis with specific examples,makes a deep research,the author through to the lens language method and the analysis of existing cases,sums up the classification of the film with a first-person perspective,and through the analysis of cases,summed up the design specification,as the theoretical guidance of design practice.In the creative practice,the author found that the short film from the first-person perspective with "object" as the main body is very difficult to shoot compared with the short film from the first-person perspective with "person" as the main body,which needs to take into account the identity confirmation and emotional expression of "object",as well as a reasonable story plot.Therefore,it is necessary to actively explore more diversified ways of expression and creative methods under the condition of clarifying the purpose of marketing programs,which is a great challenge for creatives.