Research On The Evaluation Of The Social Responsibility Performance Of Food Companies From The Perspective Of Stakeholders

Food enterprises are the pillar industries of the national economy and the basic industries to protect the national economy and people's livelihood.They are of vital importance to social harmony and stability.Facing the frequent social phenomena of food safety accidents,how to urge food enterprises to ensure food safety and improve the level of social responsibility of food enterprises is a social issue of keen concern to all stakeholders.Establishing a performance evaluation model of food enterprises' social responsibility is beneficial not only to self-examination of the level of food enterprises' social responsibility,but also to evaluation of whether and how much social responsibility food enterprises have undertaken,in order to achieve effective supervision of the social responsibility of food enterprises,improve the level of social responsibility of food enterprises,and provide a strong guarantee for promoting social harmony.Firstly,this paper analyses the characteristics of food enterprises and the status quo of their social responsibility,on this basis,it expounds the necessity of performance evaluation of food enterprises' social responsibility.Then,from the perspective of stakeholders,the content of food corporate social responsibility performance evaluation is divided into the responsibilities to consumers,partners in the industrial chain,creditors,employees,environment,government and community.Design a food enterprise social responsibility performance evaluation index system including 7 criterion-level indicators and 19 program-level indicators.Afterwards,the analytic hierarchy process is selected to give weight to the index,and the performance evaluation model of food enterprises' social responsibility is constructed by using the method of fuzzy comprehensive evaluation.Finally,a case study of Yili Group is carried out,the total score of social responsibility performance evaluation of Yili Group is obtained by using the method of fuzzy comprehensive evaluation,so as to get the industry status of Yili Group's social responsibility performance.By designing the performance evaluation model of food enterprises' social responsibility,it is not only helpful for food enterprises to clean up their priorities,assume the social responsibility of stakeholders,but also helpful for stakeholders to evaluate the status quo of food enterprises' performance,so as to urge food enterprises to assume social responsibility,improve the phenomenon of food enterprises' lack of social responsibility.