Design Application Of Performance Evaluation System Of Social Responsibility In Securities Corpotations

With the rapid development of the economic level and the diversification of economic activities,more and more companies have begun to pay attention to corporate social responsibility.Companies are also paying more attention to fulfilling social responsibilities while creating profits.Obviously,corporate social responsibility has become an important soft power for corporate competition.A company with a good sense of social responsibility can not only enhance the corporate image,but also improve its competitiveness.In recent years,corporate social responsibility has aroused widespread concern in the financial industry.The regulatory authorities and all sectors of the society have paid more attention to the fulfillment of financial corporate social responsibilities,especially to the fulfillment of the social responsibilities of securities companies.At present,the theoretical research and institutional norms of China's securities companies' social responsibilities are still not perfect,and the content of social responsibilities disclosed by securities companies is uneven.How to design a set of authoritative social responsibility performance evaluation index system to evaluate the social responsibility report disclosed by securities companies is an urgent problem to be solved.Therefore,based on the overall framework of the corporate social responsibility evaluation index system,combining the characteristics of China's securities industry,it is particularly important to design a corporate social responsibility evaluation index system suitable for the Chinese securities industry.This paper mainly designs a set of social responsibility performance evaluation index system applicable to securities companies.Then it evaluates and analyzes the performance of social responsibility of case companies and finds out their existing problems,and proposes constructive suggestions.This article first reviews the literature on corporate social responsibility performance evaluation indicators and index evaluation systems at home and abroad,laying a theoretical foundation for the follow-up study of the article.Secondly,on the basis of theoretical analysis of social responsibility performance,the definition of the social responsibility of securities companies is defined,and the important stakeholders of securities companies are identified.Then,this paper uses Guotai Junan Co.,Ltd.as a case study,using content analysis method to analyze the performance of social responsibility in its annualreport and social responsibility report,and then evaluate the design based on the existing social responsibility performance evaluation index system.The indicators were selected and screened,and the index weights were determined using the analytic hierarchy process.The performance evaluation index system for securities companies was completed.Afterwards,using the established evaluation system to score and analyze the performance of case companies' social responsibility,and comparing and analyzing the social responsibility performance of ZTE Securities,it was found that Guotai Junan was inferior to other financial companies in the implementation of social responsibility and combined with evaluations.The results analyzed the causes of the poor performance of Guotai Junan.In the end,corresponding suggestions for the problems and the causes of the discovery were put forward from the various dimensions of stakeholders.This article takes Guotai Junan Co.,Ltd.as an example and evaluates the performance of case corporate social responsibility by constructing a social responsibility performance evaluation index system.It has a certain role in promoting the fulfillment of case corporate social responsibility,and it also serves the China Securities Regulatory Commission and the general public.It provides a relatively complete evaluation plan for the performance of the securities company's social responsibility.