Research On The Design Of Experiential Retail Space Under The Influence Of E-commerce

The change of people's life style is accompanied by the development and change of electronic information technology.The emergence of electronic commerce,a convenient shopping mode,enables consumers to cross fixed regional restrictions in their business activities.Commodities are transmitted to consumers all over the world through various electronic data terminals.Electronic commerce has gradually constructed a network leading to the world's virtual transactions.The rapid development of e-commerce has greatly impacted the sales mode of real business.Although the development of e-commerce is not long,it has greatly changed people's traditional shopping mode.For the fast-paced contemporaries,commercial space is no longer a place for merchandise trading,but has begun to develop in the direction of gathering information,leisure and entertainment,experience exchange and other functions.Experience,as an advantage of e-commerce,has attracted more and more attention in the real retail space.How to enhance consumers' experience in the retail space requires designers to create a retail space environment more in line with consumers' psychological needs,create an impressive and personalized experience atmosphere for consumers,and create more.In order to better face the challenges of e-commerce,it is necessary to add humanized and attractive places for social activities.Based on the development of e-commerce,this paper studies the design of experiential retail space.Through the analysis of consumer's behavioral and psychological changes under the influence of e-commerce,this paper summarizes the existing problems of experiential retail space by using the method of combining questionnaires with practical cases,and expounds how to realize the design of experiential retail space.Through the analysis of the design purpose of experiential retail space,it summarizes the strategy of experiential retail space design and applies it to design.In practice,at last,the significance and design prospects of real business space design under the influence of e-commerce are prospected,trying to bring reference to the future development of real business space.