Experience The Coupling Relationship Between Economy And Commercial Space Design

With the experience economy era, a great wealth of material, the traditionalbusiness model has been unable to meet the new demand. The leisure and entertainmentoriented experience should not only personal and social needs arise, but also representsa kind of social value, and combined with the commercial industry has begun to enterthe commercial activity, and its synergistic effect, so the experience commercial beganto emerge as the times require. Experience consumption is satisfied in one of the mostbasic material life, a kind of brand-new consumption pattern with the improvement ofliving standards began to pay more attention to the emotional value and produces, it isthis consumption pattern is that people need to get the spirit of joy psychological driveform, is the spirit of enjoyment for the premise of the formation, its core is to meet inthe process of consumption so that consumers get a great sense of pleasure. Experiencein commercial space design successful control of consumer mood to be very clever,meticulous and considerate, make all the senses can be three-dimensional enjoyconsumers in the shopping process, each space to convey a "happy", to create consumermental pleasure and enjoyment of space, so that the consumption environment relaxedand happy, so that consumers can in each space found that different experiences andfeelings, to stimulate the consumption desire. Experience the transition economy underthe mode of consumption to make a new commercial space model to be born, this is thestarting point of this research. Taking into account the past research on commercialspace is the traditional transaction based consumption patterns as a starting point, in themodern and future inside period of time, with the change of consumption patterns, andgradually from trade type to experience excessive, make the experience commercialspace design has become a new trend. With the development of space design conceptand continuous improvement, its theoretical research will play an important role in thedesign space of modern business building theory.First of all, the situation and development trend of domestic current shoppingcenter, to experience commercial building through investigation, analysis and combinedwith the successful experience of domestic and foreign advanced theory andcommercial center, from the experience economy and experience formula design ofcommercial space to explore the experience commercial building. Hope can point to anysurface, developers and designers in the wake wave of experience economy era ofexperience commercial buildings to rethink and explore, to guide commercial buildings,improving the commercial space environment, guide consumption concept, stimulatethe city charm, promote social progress.Secondly, how to satisfy the customer experience as the starting point based on theanalysis, from economic, cultural consumption, more in-depth perspective, discussedthe relation between the commercial building space environment and consumerpsychology and behavior, summarizes the development trend of the experiencecommercial pattern, space design and based on the method. This paper also proposesexperiential commercial space starting from two levels and social culture, one is how tocreate humanized space to consumer physiology and the psychological demand as thecore; on the other hand, in order to show the spirit of space environment as the core, thesocial culture and entertainment into the architecture and art go to the.Finally, in order to commercial space as the material carrier of commercial pattern,combined with the experience and successful design cases mature at home and abroadas the basis, to meet people’s spiritual needs, to create a personal dialogue with spaceand how to create the spatial scale of humanity, comprehensive experientialenvironment design and experience of commercial space design analyze, summarize theexperience commercial design should be based on the consumer experience as thestarting point, combined with the experience commercial environment design, narrativeskills and business culture, create an appropriate scale, experience rich and can reflectthe humane care and geographical characteristics of the aggregation and venues, andforecasts the development prospect of the experience commercial building the.