Study On The Ordering Strategy Of E-Commerce Guaranteed Financing Mode In The Case Of Product Returns

Due to the shortcomings of SMEs and the high loan thresholds of financial institutions,enterprises often face the problem of financing difficulties,which will make the supply chain systems with SMEs as suppliers face the crisis of financial problems.In view of the above problems,this paper studies a new type of financing model,electric guarantee financing mode.In this model,when small and medium-sized suppliers are faced with financial constraints and cannot complete the production of the order,the reputable core retailers in the supply chain will guarantee the supplier and apply for a loan from the bank,and promise to pay the bank when the loan expires.The loan principal and interest,at this time the retailer bears the default risk of the loan.Moreover,the rapid development of the Internet has also brought enormous challenges to SMEs.While the Internet fundamentally changes people's lifestyles,it also changes the operating models of various types of enterprises.For SMEs,the common practice is to cooperate with large e-commerce companies to sell products to e-commerce to expand the market.However,the implementation of the no-reason return method protects consumers' rights and interests,and puts the problem of product return in front of various enterprises.The defective product return phenomenon is the main reason why the retailer chooses to delay the payment of the payment for the quality of the product,which leads to the break of the production and operation capital chain of the small and medium-sized supplier,and the defect of the defective product returns the retailer to bear the additional return cost and profit.loss.Therefore,it is of practical significance to study the e-commerce guarantee financing mode under the condition of product return to solve the problem of supplier financial constraints.By summarizing most scholars' research on supply chain finance,this paper introduces the product return factor based on the classic newsboy model,and establishes the optimization model of traditional bank loan financing mode and ecommerce guarantee financing mode respectively.The analysis and solution of the retailer's optimal ordering decision under the uncertainty of market demand.Then the two models are compared and analyzed,from the optimal order quantity,the optimal order price,the loan interest rate and the profit of both parties,and it is concluded that the e-commerce guarantee financing mode can effectively improve the overall efficiency of the supply chain.In this respect,the model reduces the financing cost of suppliers.On the other hand,under certain conditions,the profits of suppliers and retailers are greater than the profits of traditional bank loan financing models.Finally,through the analysis of specific examples,the conclusions of the article are explained more intuitively,and the feasibility of the e-commerce guarantee financing model is further analyzed.