Research On Financing Strategy Of A Financial Holding Group

With the development of economic globalization,finance is the core of modern economy.Under normal economic conditions,financial resources should be fully guided and concentrated,financial integration gradually develops,and comprehensive management becomes an important business model.Along with our country development degree unceasingly strengthens,the financial comprehensive management request day by day appears.China also mentioned in the 12 th five-year plan that we should promote the pilot of comprehensive financial operation.Financial holding group,as an organizational form of financial comprehensive management,develops continuously.At present,financial holding groups with good development and large scale have multiple financial licenses,such as citic and ping an.Shandong,guangdong,sichuan,Shanghai and other places have also tried to establish their own local financial holding groups.However,the local financial holding group has small assets,weak government integration,backward market operation and weak profitability,and fails to truly serve the local real economy.The local financial holding group faces the question of how to expand scale and how to supplement capital.Based on the analysis of writing background and significance,this paper adopts multiple analysis methods to analyze the financing status of A financial holding group from multiple perspectives on the basis of financing theory,and points out the existing problems in financing.By analyzing the current financing environment and conditions and combining with alternative financing methods,the author formulates two different financing schemes for A financial holding group.One financing scheme chooses the bank loan method in debt financing,and the other financing scheme chooses equity financing and bond issuance in addition to bank loans.Through comparative analysis of financing costs,financial analysis and other aspects of the two financing schemes,this paper finally chose diversified financing schemes to help A financial holding group to solve financing problems.This financing scheme not only solves the capital demand of A financial holding group,but also,to some extent,solves the financing problems existing in A financial holding group,such as single financing method and unbalanced capital structure.At the end of this paper,the author also puts forward the countermeasures for the implementation of the financing strategy,which provides guarantee for the implementation of the financing strategy.Through the relevant analysis of this paper,it can be seen that the financing strategy formulation is closely related to the enterprise's development strategy planning,asset structure,financial policy environment,business form and other aspects.The selection of financing strategy should be based on the development and growth of the enterprise itself,and the financing strategy can be effectively implemented with the support of multiple internal and external departments.The correlative analysis and conclusion of this paper have certain reference value to solve the financing problem of local financial holding group.