Application Of Harvard Analysis Framework In Financial Analysis Of TPN Corporation

With the rapid development of national economy,accounting information plays a more and more important role in every enterprise in society.The financial statement is a barometer to reflect the business condition of an enterprise.The comprehensive analysis of the financial statement is an important way to understand an enterprise.Through the systematic analysis,we can find out the bottleneck and the problems that need to be solved in the course of the development and operation of the enterprise,and put forward the corresponding countermeasures and suggestions to promote the healthy and sustainable development of the enterprise.The traditional financial analysis method takes the single financial statement analysis as the core,but neglects the prospect analysis and forecast of the environment and management strategy of the enterprise,and can not reflect the financial situation of the enterprise in all directions and accurately.The traditional financial analysis method is mainly used in most enterprises,only using the traditional financial analysis method has a lot of shortcomings,and only limited to the financial statements itself.However,the research on financial analysis from the perspective of strategic development and prospect development is relatively few,and the financial analysis of clothing companies using Harvard analysis framework is even less.In order to adapt to the fierce domestic and foreign market environment,the comprehensive department of the enterprise has been studied in an all-round way.In order to avoid the disadvantages of unilateral financial analysis,the application of Harvard analysis framework in financial analysis of TPN Company is of great theoretical significance and application value.Starting with the financial data and report data of the company,this paper makes a comprehensive analysis of the company by using the Harvard analysis framework: strategic analysis,accounting analysis,financial analysis and prospect analysis.Strategic analysis first determines the positioning of strategic competition,secondly,the Baud five force model and the SWOT model are used for the analysis.Accounting analysis carries on the analysis to the important assets in the financial statement.In the financial analysis,index analysis is used to analyze the company's solvency,profitability,operating ability,growth ability,DuPont comprehensive analysis.Prospect forecast,first of all,the analysis of the future,followed by the analysis of the operating situation of the company,finally through the exponential smoothing method to predict Financial data for 2019 and forecast future prospects.Carry on the comprehensive financial analysis through the Harvard analytical framework,find out the root cause of the company's problems,put forward the decision-making and strategy,promote the healthy development of the company in the future,at the same time also provide the reference advice for the same industry.So that the application of the framework has practical significance.