Research On The Development Strategy Of BT Bank's Internet Financial Business

The advent of the Internet era has also had a big impact on the financial industry.With the combination of traditional finance and Internet network technology,the emerging business presents the characteristics of faster,more convenient and cheaper financial services,and its diversified functions have promoted the circulation of consumption and financial capital.Make users more satisfied,and revitalize the bank's development of a financial services business model with a win-win advantage.As a city commercial bank in Inner Mongolia,BT Bank has made great progress in its development.In the process of its development,Internet finance has received increasing attention.This paper will explore the advantages and disadvantages of the bank's development in Internet finance strategy,as well as the strategic goals and strategic directions that need to be adjusted in the development process,as well as the in-depth analysis and discussion of the safeguards sought.This demonstrates how BT Bank can improve and develop its business in this field faster and better under the premise of continuous deepening of Internet finance.To this end,this paper studies and analyzes the current status of BT Bank's Internet finance business development and the existing existence.The problem and the reason,and further detailed analysis of the internal and external environment of its exhibition Internet finance business.The SWOT analysis method is used to comprehensively analyze the development strategy of Internet finance business.According to the SWOT matrix,the strategic objectives,strategic choices,strategic implementation plans and strategic implementation measures of Internet financial business development are formulated.