A Research On Precision Marketing Application Based On M Company's Telecommunication Big Data

Today,domestic and foreign telecom operators are generally faced with the plight of being piped.Internet companies are increasingly popular OTT services has made telecom operators' traditional communications services such as SMS,voice,MMS etc.caused by a serious reduction in income.The face of the industry increasingly fierce internal and external competitive environment and great pressure,telecom operators has began to actively carry out innovation and business transformation.Hope to explore the third curve(content services and application services)development model,except for the voice,SMS,MMS and traffic management on the basis of the two main income curve,so as to maintain the sustainable development of enterprises.With the application of big data come to the fore,it has been widely concerned.Based on the significant advantages of data resources,telecom operators have a good foundation in the application of large data.What's more,nowadays,the technical environment has also provided favorable conditions for the further development of its large telecommunications data.However,big data services in the development of telecom operators are still in the embryonic stage,and it has not yet been able to form a clear profit model.Therefore,how to build large-scale telecommunications data and large data technology on the basis of the internal needs of operators and external customer needs to build the appropriate applications and products,it has become the future for the product and service innovation in the top priority of the work.Thus telecom operators are eager to forming their own for the enterprise and external industry customers export the data mining value.The focus of this paper to study the development of accurate marketing after data mining its data value and how to effectively use the carrier-owned telecom large data.First of all,I focus on demonstrating the basic concept of telecom data and the current development of precision marketing.Secondly,by extensive collection and analysis of the current domestic and foreign major telecom operators in the large data precision marketing applications in thefield of success stories and advanced experience.Finally,combined with the theoretical system of management analysis,I will focus on the analysis of M companies with large telecommunications resources relative to the advantages and disadvantages of Internet companies.What's more,the opportunities and challenges that telecom operators may face when they carry out precision marketing applicationsby by using the big data of telecommunications.Through the combination of the author of telecom operators large data accurate marketing work in the data collection and investigation,I focus on the M companies use large data for data mining ideas,modeling and precision marketing applications.Telecom operators through the use of large telecommunications data to carry out precision marketing applications to promote the product system to avoid becoming a pipeline.And once through the integration of industry resources,we hope that we can drive a overall improvement of the industrial value chain.