The Business Plan Of KK Real Estate Company

This paper is about the development of real estate agency,taking some sales estate companies as the research object.What’s more,It is shown as a business plan,with the theory of strategic management,marketing management,operation management,human resources management and financial management,combined with my own estate marketing experience over past ten years.Through the investigation on real estate product market and related property agencies,with an analysis of market’s demand and its developing law,to find a way into the market.On this basis,the development plan of KK real estate agency company(hereinafter referred to as KK company)were written.This business proposal fist analyzes the internal and external environment of China’s real estate intermediary industry,through theoretical tools such as PEST,five forces model,approving the advantages and disadvantages of the entrepreneurial environment;Then analyze the current situation of the market and competitors through marker survey data,and find the opportunities and problems existing in the market.After that,a strategic matching analysis is carried out by using theoretical tools,such as SWOT,Porter Competitive Strategy,along with STP marketing strategy.On which KK’s strategic objectives and implementation plans are established;Besides,the 4C theory is used to design marketing mix strategy from customer,cost,convenient,communication;In human resource management,we should fully respect human nature,and make good use of the incentive mechanism to motivate employees,and adopt scientific management system in operation management;At last,this paper makes a comprehensive input-output analysis by synthesizing various financial indicators.In addition,the possible risks were fully evaluated and the corresponding preventive measures are well put forward.It is proved that this project is not only controllable but also feasible.According to an objective and scientific basis,this proposal is written in line with the requirements of a business plan.It aims to provide clear ideas for a start-up and a strategic blueprint for the establishment of KK.It has important practical significance to guide KK to setup a business division in Chancheng,Foshan,straighten out the management structure and carry out the work step by step.