The Business Plan Of W Plaza Project For Guangzhou

As a national central city and commercial hub, Guangzhou has always been the leader of commercial real estate.This paper chooses W Plaza project as research objective, as a combination of office building, shopping centre and public transportation, the project is about 83000 ㎡ large,the total investment is about 360,000,000 RMB. It is supposed to be an important project with reasonable economic value and tremendous social value..Thus,a reasonable business plan shall play an important role in the development of project.I write the paper based on the related theory,combined with the requirement of business plan,conducted a comprehensive analysis of the project.Firstly,I describe the background,significance,research goals,content and methods.Secondly, I analyses the basic information of the project, the surrounding environment, landscape and so on.Thirdly,I analyse the macro-environment and regional development. Fourthly,I studied the segment commercial real estate market. Fifthly,I determined the market positioning and developed the marketing strategy. Then, I conducted a financial analysis of the project.Finally,a risk analysis was made,also the solutions were announced accordingly.