| China's real estate agents in the course of more than 10 years of development, and gradually developed into a relatively perfect modern service industries, in promoting the healthy development of the real estate market has played an important role. The industry itself has enjoyed great development, has gradually gone into the development, growth, is currently moving to full maturity. The development of the industry environment, market supply and demand, competition and so will be dramatic changes to the business posed a severe challenge. In such a critical turning point, real estate agents need to be solved and an important business issue is how and what kind of strategic choices in the future in order to continue the fierce competition for survival and development. This article is based on this understanding of the world Hangxin Chongqing real estate agent to conduct a comprehensive development strategy, combined with the company's actual situation of the enterprise development strategy planning and implementation of the program of choice, not only in this enterprise with a wide range of practical value, For other real estate agents to carry out the development and implementation of the strategic choice provides an important reference value.This article first-to-business strategy and the basic theory of real estate agents are reviewed, including the theory of enterprise development strategies, business models and strategic analysis methods, the real estate agent's business links with the business model, and so on;then, China's real estate market and the status quo Trends in Chongqing real estate development industry and environmental trends in China's real estate agency trade in the development of real estate agency development-oriented (the whole agent), and other aspects of Chongqing Hangxin world of real estate agents conducted a comprehensive internal environmental analysis, And a summary of the company is currently facing both opportunities and external threats to sum up; then, introduced the world's Chongqing Hangxin profile, and the company's internal resources conditions, the value chain, the company is currently operating the main problems are analyzed and Chongqing summed up Hangxin world now existing in-house advantages and disadvantages, and then carried out the company's VRIO model. In the above study, based on this paper, Chongqing Hangxin world of real estate agents to choose development strategies and implementation of the program. This article believes that the company should adhere to the business expansion strategy, market expansion strategy, as well as competition in the market strategy and take measures for the implementation of the strategy are as follows: First, vigorously develop proxy mode throughout the second is to establish brand development strategy, to create the industry's strongest voice, and the third is the implementation of Human resources strategy is to strengthen the four products and innovative marketing model, is the optimization of the organizational structure of five or six are seeking strategic partners to jointly resist market risk.In this paper, using comparative analysis of the law, statistical analysis, value chain analysis, VRIO model, SWOT matrix Potter and the "five forces" model for competitive analysis, using both qualitative and quantitative analysis and case study research methods. |
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