Business Plan Of Shanghai ZX Medical Imaging Diagnostic Center Project

At present,the phenomenon of aging is becoming more and more serious in our country.People’s demand for health care is increasing with the increase of per-capita income,and the demand for medical imaging diagnosis industry is also greatly increased.It brings great opportunity to the medical imaging diagnosis industry,meanwhile,it also brings giant challenge to the traditional medical imaging diagnosis industry,which is unable to cope with the increasing demand.The surge of medical demand increases the burden of medical institutions.As a result,the waiting time of imaging examination becomes longer,the quality of service drops,the misdiagnosis events increase,the contradiction between doctors and patients intensifies,and at present,it is difficult to recognize the results of image examination among medical institutions in China.The third party independent medical imaging diagnostic center can provide higher quality and convenient service,and solve these problems very well.Independent medical imaging diagnostic center abroad has been very mature.But our country independent medical image diagnosis center just starts,urgently needs further development.This paper takes the project of Shanghai ZX Medical Image diagnosis Center as the research object,and it applies the theories of strategic management,marketing management and financial management through the form of business plan,to analyse and plan all the aspects of the project.First of all,we summarize the research background and significance of the project,we analyze the macro environment projectthrough the PEST mode,comparing the characteristics of the existing competitors in the industry at the same time;Third,we introduced the project background,service content,the construction unit and the business model,and the project through the SWOT analysis of ZX company is analyzed,the advantages and disadvantages in the obtained ZX company shall give full play to the advantages and avoid disadvantages,grasp the opportunity of the conclusion of this project;Fourthly,we summarize the product positioning and marketing objectives of the project through market analysis.Fifthly,the technical feasibility of the project is analyzed through the analysis of the project implementation basis and the personnel and equipment allocation plan of the project.Finally,we use the financial model to analyze the profitability of the project,and using risk management method to analyzethe probably risk,putting forward to the certain conclusion to diffrent risk to reduce the negative impact that could have been caused by the risks.