Project Operation Center Of MT Company The Business Plan

Since the reforms moved forward after the 3rd and 4th plenary sessions of the 18 th National Congress of CCP, the automobile industry, as one of the most important parts of socialist-economic market, has been improved quickly. Recently, the market is facing a series of new situations: the intensifying antimonopoly movement, the promoting efforts of parallel imports, the launch of the international trains between China and Europe, and the opening of the trading center in Zhengzhou, all these have brought opportunities for the car sales in Henan. As accumulating years of experience, the MT Company finds the way to grasp such opportunities. The company decides to get into the market after cautious analysis. The project will go as the establishment of an automobile operation center that covers the sales of imported cars and the supporting services. The project is designed to improve the capability of profiting and of anti-risk, then for supporting the MT strategy with multi-elements.In this plan, efforts such as assessments of the macro and micro environment, and the application of SWOT analysis have been done for finding the target market and for pinpointing the customers’ demands. Considering the realities of the MT company and the car sale project, a 4p methodology had been used for designing the five strategies for the car sale. They are products strategy, price strategy, channel strategy, sales promotion strategy and relationship building strategy. All the five cover the primary kinds of strategy in the current car sale market, but include unique and original ideas. We believe they are all helpful for promoting the performance of the project.For supporting the implementation of the strategies in the project, the plan provides the management framework,, the staffing guide, the remuneration system, the training system and the channel building methods. All these are based on prudential investigation and analysis. Meanwhile, it provides the plans of getting financial supports and profiting means, the estaminets of potential risks, and other reacting strategies. So, it helps to guarantee the implementation of the whole project.Based on the new situations of domestic and international car market, especially the Henan car market, the plan gives a comprehensive design of sale and a complete guarantee system. One this one hand it provide a reference for MT project. One the other, it offers a sample for peering operators. However, as the incomplete investigation and the insufficient experience, there are inaccurate estimates and strategic faults in this plan. All the negative factors will be found and improved in the process of implementation.