Research On Development Strategy Of Agricultural Products Cold Chain Logistics Of Chengde Senyuan Company

With the general improvement of people’s living standards and the increasing awareness of food safety,people pay more and more attention to the fresh quality of food,especially the organic fresh produce with nutritional value.At the same time,demand for refrigerated foods is gradually being released.Under the huge market demand,agricultural products enterprises want to seize the opportunity,get out of the competition among many peers,the development of cold chain logistics strategy research has become the most important.The purpose of this study is to find out the problems existing in the development of cold chain logistics of enterprises on the basis of analyzing the development status of cold chain logistics of Chengde Senyuan green food co.,LTD.Through environmental analysis and market analysis,to develop targeted enterprise development strategy of "three steps" goal,in the hope to build the enterprise market driven,outstanding ability of modern agricultural products cold chain logistics enterprise benchmarking.First of all,it expounds the related theories of agricultural cold chain logistics and strategic management.In particular,the definition and characteristics of agricultural cold chain logistics and system operation process;Relevant concepts of enterprise logistics strategy,strategic choice and strategic analysis method and tool;Introduction of gray Forecast Model,lays a theoretical basis for the development of cold chain logistics strategy.Secondly,analysed internal and external environment to Chengde Senyuan company for the development of cold chain logistics,analysed the macro environment to the development of cold chain logistics and the region agricultural cold chain logistics industry competition situation,weigh the advantages and disadvantages of the company development of cold chain logistics,pointed out the company problems in the cold chain logistics development in the current.Thirdly,based on the comprehensive analysis of the internal and external environment of Chengde Senyuan agricultural products cold chain logistics business,theSWOT strategy analysis model is adopted to formulate different strategic type selection schemes,which provides the basis for the formulation and implementation of the development strategy of agricultural products cold chain logistics.Develop detailed development strategies,including strategic vision,division of strategic period,strategic objectives,overall framework and main content.And formulate the cold chain logistics development strategy implementation guarantee from the four aspects of policies and regulations,channels,management,innovation to.Finally,according to the above analyses,implement Chengde Senyuan cold chain logistics development strategy.By seeking the policy support of the government,perfecting the technological facilities and control of cold chain logistics,strengthening the ranks of professionals,expanding the social distribution service and integrating various cold chain logistics organizations in the society,achieving the preset strategic goals.