Research On Function Transformation Of Supply And Marketing Cooperatives From The Perspective Of Agricultural Supply-side Reform

The principal contradiction of agriculture has changed from the under-production to the structural contradiction.The structural reform of agricultural supply has become the prime task of agricultural and rural work at present and in the future.As the largest cooperative economic organization in China,supply and marketing cooperatives have rooted and served the peasants for a long time.They are the backbone of prospering the rural economy and pushing forward the reform on the agricultural supply.At present,with the emphasis of the comprehensive reform of supply and marketing cooperatives,the problems are exposed such as the difficulty of separating government from enterprises,the deviation of functions,and the historical reasons.Although the government emphasizes the importance that supply and marketing cooperatives should serve agriculture through various methods,the outcome is not obvious.This paper analyzes the concepts and functions of domestic and foreign cooperatives and supply and marketing cooperatives by using internal information,government reports,literatures and related websites.It systematically clarifies the reform process of the function changes of supply and marketing cooperatives.Meanwhile,from the current perspectives of agricultural supply-side,in-depth study of the functions of supply and marketing cooperatives and the direction of transformation.By investigating and studying the supply and marketing cooperatives in Shangyu District of Shaoxing City,this paper reviews in detail about the historical evolution of the development of Shangyu’s supply and marketing cooperatives.Aiming at the orientation of the functions of supply and marketing cooperatives,the necessity of transformation and the deviation of Shangyu supply and marketing cooperatives from the function of serving agriculture in the transformation,the difficulty of separating the enterprises from the enterprises,theinflexibility of the management system,the bottleneck of the transformation and upgrading of the enterprises directly under the control,the aging structure and the lack of talents,this paper analyzes the problems of grass-roots supply under the perspective of agricultural supply-side reform.The orientation of the transformation of the functions of Shangyu Supply and Marketing Cooperatives has also provided the focus of reform and actively explored the practice;stressed the integration of resources to enhance service for agriculture;highlighted the characteristics of supply and marketing,vigorously developed e-commerce;highlighted the optimization of operation,highlighted strong support and other targeted measures.