The Competitiveness Evaluation And Improvement Countermeasures Research On The Key Cities' Branch Of A Bank

In recent years,various domestic economic and financial resources have been concentrated and converged to large and medium-sized cities.Cities have become the most valuable and growth potential areas for banking business and the strategic expansion focus for commercial banks.Cities have always been a place of contention among the banking industry.Bank A,a typical city bank,has gradually lost its original advantages during the rise of new form of financial business,while the scale of business is expanding with considerable profitability.In key cities,market share was declining year by year and the bank was losing its competitiveness.In this context,the paper firstly combing relevant data to illustrate that key city banks development have rich resources and favorable condition,which means to improve key city banks competitiveness means great importance to Bank A.Subsequently,drawing on the existing research results at home and abroad,this paper constructed a city line competitiveness evaluation model to determine the weights of indicators which accurately reflects the impact of different elements on competitiveness by analytic hierarchy process(AHP).Based on the high weight indicators,the paper analyzed the competitiveness status of Bank A's branches in key cities,figured out the deficiencies and causes.Finally,the research paper explored the improvement strategies from the aspects of strategy implementation,transformation,customer service,and team building,to propound strategy and suggestions to enhance the competitiveness of Bank A's branches in key cities.This paper believes that commercial banks must fully understand the importance of improvement on its competitiveness in key cities' branches on the perspective of sustainable development.Only evaluate the competitiveness of key cities' branches objectively by scientific methods,identify the constraints that affect the development of key cities' branches in a timely manner,and enhance their competitiveness in a targeted manner,can the bank be in an invincible position in the fierce competition.