Trust Mechanism Of Seller Electronic Order Financing In The Green Supply Chain Based On Reputation

Seller electronic order financing is a feasible measure to solve the financing difficulties of recyclers(retailers or logistics companies,Small and Medium Enterprises)in the green supply chain.The fundamental reason is that it can ease the weak trust mechanism of bank-enterprise.In this financing mode,the reputational effect of long-term games between recyclers and commercial banks,recyclers and manufacturers promotes mutual cooperation.At the same time,the accumulative reputation of recyclers and manufacturers on the B2 B e-commerce platform provides a new reference for commercial bank trust assessment.Therefore,research on the role of reputation in the trust mechanism of the seller electronic order financing mode in the green supply chain is of great significance to accelerate the promotion of the green supply chain,innovative green credit products,and promote industrial restructuring.This paper first proposes the seller's electronic order financing mode to solve the financing difficulties of recyclers in the green supply chain.Based on this,establish a game model to explore the principle of reputation promoting the trust establishment,and then construct a trust evaluation model of the green supply chain for commercial banks.Chapter 1,explain the status of research and submit questions.Chapter 2,design the seller's electronic order financing mode based on the characteristics of the green supply chain and financing needs.Chapter 3,build multi-stage dynamic game models between recyclers and commercial banks,between recyclers and manufacturers to explore the conditions for green supply chain companies to choose cooperation.Then introduce the transaction trust evaluation model of B2 B e-commerce platform,compare the propositions obtained with the former,and analyze the incentive effect of the B2 B e-commerce platform.Chapter 4,comprehensively consider the initial trust and transaction trust of manufacturers and recyclers to build the trust evaluation model of commercial banks under the seller electronic order financing mode in the green supply chain.Chapter 5 and Chapter 6,use Matlab to simulate and analyze trust evaluation model and draw conclusions.Conclusions: in the seller electronic order financing mode of the green supply chain,the existence of reputation effect prompts the green supply chain companies to give up short-term default income for long-term benefits.The transaction trust assessment of the B2 B e-commerce platform expands the constraints on opportunism,then further promotes inter-subject trust.At the same time,the integrated trust assessment model based on reputation can not only reasonably reflect the trust level of the green supply chain,but also restrict the trading behavior of the recyclers and manufacturers.Innovation of this thesis:(1)Put forward the seller electronic order financing to solve the financing difficulties of recyclers in the green supply chain,using game theory to explore the principle of the reputation effect promoting the establishment of trust.(2)Comprehensively consider the initial trust and trade trust of recyclers and manufacturers,and build a trust assessment model for the seller electronic order financing of the green supply chain.