Analysis Of China's Internet Banking Competitiveness And Countermeasures

With the development of science and technology,China's Internet technology has been continuously promoted,and the combination of Internet and finance has also opened a new financial development-Internet finance.Internet finance has promoted the economic prosperity,development and progress in China,under this background,we have now the Internet Bank.Because Internet banking is a relatively new product,we have less research on it at present,so many problems arising from Internet banking have not been properly solved.The preliminary development of Internet banking has brought challenges as well as challenges.That is to say,there are many problems to be considered in the early stage of development of Internet banking,and its development model is also very noteworthy.Therefore,the research on the competitiveness of Internet banking is indispensable,which has a very profound significance for our Internet banking industry.With the rapid development of Internet banking industry in China,it promotes the continuous development of economy and brings new opportunities and challenges to different industries in the world.The financial industry contains high-quality resources and a lot of funds.The existence of such a financial industry also realizes the integration of financial and Internet resources,making it inseparable.On the one hand,Shenzhen Qianhai Weizhong Bank(hereinafter referred to as Weizhong Bank)as the first Internet bank in China,has received extensive attention.On the other hand,Weizhong Bank has Tencent as a powerful backbone force,which has a certain industry representation.Therefore,in view of the above reasons,this paper chooses Qianhai Weizhong Bank in Shenzhen as a case study to study the competitiveness defects of Internet banking,and then draws relevant conclusions and puts forward solutions to the competitiveness of Internet banking in China.Firstly,this paper elaborates the representative basic theory of Internet banking in China,and analyses the current situation of Internet banking.On this basis,it analyses the strengths and weaknesses of Internet banking in China.Then case analysis is carried out,which is a basic introduction to Qianhai Weizhong Bank in Shenzhen.On this basis,the development of Weizhong Bank in the future is deeply analyzed.In order to highlight the competitiveness shortcomings of QianhaiWeizhong Bank in Shenzhen,this paper intentionally compares Weizhong Bank with other similar online commercial banks and traditional commercial banks,and analyses the current competitiveness shortcomings of Weizhong Bank,and the differences in product design and user groups.In order to further analyze the competitiveness shortcomings of Weizhong Bank,this paper conducts an empirical analysis of the data by means of questionnaire survey.It is found that the main factors affecting users' expectations for the future development of Qianhai Weizhong Bank in Shenzhen are the comparative advantages of Qianhai Weizhong Bank in comparison with Alibaba Internet Commercial Bank and traditional commercial banks,and the security level of Qianhai Weizhong Bank in Shenzhen.On this basis,combined with the actual situation of Weizhong Bank,many detailed countermeasures and suggestions are put forward,such as strengthening product innovation,attaching importance to cooperation and risk control.These countermeasures and suggestions can provide the corresponding reference for the future development of Qianhai Weizhong Bank in Shenzhen,as well as some supplements.