Research On The Impact Of The Interaction Between The Enterprise And The Enterprise On The Value Co-creation Of Modern Service Industry Enterprises

Nowadays,the market economy is developing more and more,and the customer demand is characterized by differentiation and diversity.In order to meet the different needs and preferences of customers,the enterprise innovation model changes from the traditional internal resources to the utilization of customer resources,and completes the enterprise with customers.Innovation.In this context,a large number of scholars have explored the relationship between customer-enterprises interaction and value o-creation.Different scholars have studied the relationship between customer-enterprises interaction and value co-creation from different angles,and come to two different conclusions.One type of scholar believes that customer-enterprises interaction has a positive impact on value co-creation.One type of scholar believes that customer-enterprises interaction has no significant impact on value co-creation.Based on the above two different research results,this paper starts from the dynamic capabilities of the enterprise itself,and takes the modern service industry enterprises as the research object,and explores the relationship between the enterprise-enterprise interaction,the enterprise dynamic capability and the value co-creation.Through interviews and collation of relevant documents on the interaction of customer-enterprises,dynamic capabilities and value,and interviews with relevant personnel of the customers in the sales department and marketing department of 8 modern service enterprises in Henan Province,Based on the results of interviews with eight modern service companies,based on the interview results of eight modern service companies,the scales suitable for this paper were selected,and the untested items were deleted through preliminary investigation.In the questionnaire,600 questionnaires were distributed through online and offline channels,and 517 valid questionnaires were collected.The Spss22.0 and Amos21.0 data processing tools were used to test the reliability and validity of the data,and descriptive analysis and correlation analysis were carried out.The structural equation test was carried out using Amos21.0 data processing tool.The results proved that:(1)customer-enterprises interaction to the enterprise Value co-creation has a significant positive impact;(2)customer-enterprises interaction has a significant positive impact on the dynamic capabilities of enterprises in the process of customer-enterprises interaction;(3)The dynamic capabilities of enterprises in customer-enterprises interaction have created a common value for customer-enterprises Significant positive impact;(4)The dynamic ability of enterprises in the enterprise-enterprise interaction has a partial mediation effect between the enterprise-enterprise interaction and the value co-creation;(5)The perception ability has a significant mediating effect between the enterprise-enterprise interaction and the value co-creation;(6)The ability to create has a significant intermediary role between the interaction between the enterprise and the value creation;(7)The absorptive capacity has no obvious mediating effect between the interaction between the enterprise and the value co-creation.In addition,according to the research conclusions of this paper and the current status of modern service industry enterprises,we provide suggestions for better value creation for enterprises and customers.Finally,objectively analyze the limitations of this paper,and propose how to avoid limitations in future research,and propose that future research should focus on the customer perspective.