Analysis On The Protection Of Investors' Rights And Interests Of China's Equity Crowdfunding Platform

Internet finance has become an important means of economic development in the country and the world by virtue of its efficient operation,low cost and low risk.As a typical representative of the Internet finance field,equity crowdfunding enriches the financing methods of innovative enterprises,and opens up new financing channels for small and medium-sized enterprises and entrepreneurs,which plays an important role in promoting economic and social progress.However,the development period of China's equity crowdfunding platform is still short,and there is still a lack of proper systems and norms for investor rights protection.The equity financing platform has not perfected the project financing management methods in terms of project value evaluation,project post-investment management,fund management and project exit and realization,which has resulted in insufficient protection of equity crowdfunding investors in China.As an intermediary between the project financier and the investor,the equity crowdfunding platform has the most direct responsibility for the protection of investors' rights and interests.Improving the investor rights and interests of the equity crowdfunding platform is also crucial to the sustainable development of the platform itself.important.Therefore,from the perspective of investor rights protection,it is necessary to make recommendations for project financing management of China's equity crowdfunding platform.On the basis of expounding the development status of China's equity crowdfunding platform,this paper analyzes the issue of investor rights protection in the equity crowdfunding platform,including the low success rate of investment projects,the lack of investor's right to know,and the safety of investors' funds.Lack of efficiency and poor exit of investor projects.Taking the “Jingdong Dongjia” platform as an example,the basic situation of the “Jingdong Dongjia” platform,the project financing process,the investor investment process and the overall project financing of the “Jingdong Dongjia” platform were introduced.This paperanalyzes the investor rights protection measures adopted by the “Jingdong Dongjia” platform in project financing management,including the launch of the Zhongchuang ecosystem,the annual audit report of the project,the project prohibition of over-raising and the diversification of project exit methods.The lack of investor rights and interests in the platform of Jingdong Dongjia,including the lack of authority in project valuation and the lack of security of fund security,has analyzed the causes of insufficient investor rights protection in the “Jingdong Dongjia” platform,including the value of leading investment projects.Lack of cooperation with third-party fund management agencies.Finally,combined with the“Jingdong Dongjia” platform project financing management method,it provides suggestions for how to adjust the project financing management method to protect the investor's rights and interests in China's equity crowdfunding platform,including improving the equity crowdfunding management system,building the Zhongchuang ecosystem,and introducing third parties.Professional project value assessment agencies,implementation of project phase information disclosure,introduction of third-party fund management institutions,development of reasonable project over-raising rules and platform innovation exit mechanism.