Internet Equity Crowdfunding Venture Capital Research

The rise of crowdfunding stems from the rise of websites such as AngleList,Kickstarter and Indiegogo.The first crowdfunding platform launched in 2010.It was not until 2014 that the slogan of the "double hit" slogan that 2015 was a milestone in the development of Chinese equity crowdfunding.The number of platforms exploding.Big companies,which are represented by alibaba,are also coming in.Internet equity crowdfunding is a traditional equity investment in the extension of "Internet plus".Based on the development of WEB3.0,the Internet the dividends of long tail theory,it not only improved the structure of the capital market in China,but also conducive to the establishment of multi-level capital market,broaden people's approach to investing.It's also helping companies,especially start-ups,to get bigger sources of financing,effectively improving corporate debt and reducing corporate leverage.This paper studies the operation and investment of jingdong's crowdfunding platform and the risks facing investors,as well as dealing with control measures.This paper first introduces the research background and significance of the research,and reviews the literature on equity crowdfunding and investment risk.Then it introduced the Internet equity crowdfunding,and the influence factors of crowdfunding development.For jingdong club after the nation's largest the raised platform for research,the preparation of the main content is to vote before the vote in the financing stage,investment service phases after reading.And analysis of the project that has been published on the platform,explore the failure factors of the on-line project investor.Then it analyzes the risks from the six aspects of technology,market,environment,management,manager quality and exit.Jingdong club has many unique advantages,but because the entire stake in the market is still in its early growth,raise both in terms of policies and regulations,platform,and suggests a person,there is a lot of risks exist.Such as withdrawing from the more difficult liquidity risk,the risk of unclear laws and regulations,and the moral hazard of raising people.According to the case of equity found in all the problems that exist in the raise,the solution of the corresponding Suggestions: after all the raised platform including selection of high quality and led people,set up more perfect platform regulatory system,a more perfect system of information disclosure.