Product Design Of Family Travel Consumer Trust

With the deep development of China's financial market,financial products are increasingly rich,and finance has penetrated into our daily lives.As one of the four pillars of China's financial industry,the trust industry has a high degree of flexibility in the system and has extensive participation in the capital market,money market and industrial market.Under the trend of rapid economic development,economic structural transformation and upgrading,and increasingly strict capital management after the introduction of new regulations,the emergence of consumer trust has provided a new path for the transformation and development of the trust industry,with both “investment” and “consumption”.Functional consumer trusts will make a big difference in the future of consumer spending.At the same time,the domestic tourism industry has ushered in rapid development,tourism consumption continues to grow,and tourism has increasingly become a necessity for people's leisure life.Among them,family tourism is normalized,and family tourism with more needs has great market development potential.However,it is undeniable that in the development of tourism,there are problems such as shortage of funds and imbalance of regional development.In the process of tourism,tourists also have problems such as poor experience and poor quality of tourism services.Based on the status quo of trust and tourism,this paper attempts to design a family tourism consumer trust product that meets the financing requirements of tourism enterprises and meets the needs of residents' tourism consumption,trying to realize the common aspects of consumers,trust companies,tourism companies and regional economy.Winning development will eventually promote the development of regional tourism while promoting the development of trusts.The article takes the implementation of consumer trust in the family travel consumer market as the core,and introduces the basic content of consumer trust product design in detail.Through the analysis of the household tourism consumer market and the consumer trust market,the paper analyzes the market prospects of the family tourism consumer trust,and designs the family tourism consumer trust products based on the development of global tourism,inclusive finance,big data,artificial intelligence and other fields.The necessity and feasibility are elaborated.In the specific program design part of the product,the article selects a representative listed company in the tourism industry in China,Z Tourism Company,which combines the characteristic needs of family tourism consumption with the business development of Z Tourism Company,and then carries out trust product design.After the design purpose and positioning analysis of the product,the specific design structure and implementation plan of the product were formulated and the product was evaluated.In addition,this article also introduces the implementation and promotion of the product.Finally,the paper summarizes this article.