The Study On Marketing Strategy Of Changsha G Environmentai Protection Equipment Co.,ltd.

With the speeding up of urbanization and the improvement of people’s living standard,the total amount of domestic rubbish is increasing,and the demand of garbage disposal is rising.The state has put forward new requirements for environmental governance,and promulgated a series of policies and regulations to support the development of garbage disposal industry,the waste disposal equipment manufacturers have ushered in unprecedented development opportunities.Changsha G Environmental Protection equipment Company was founded in 2003,is a collection of urban and rural domestic waste treatment equipment research and development,production and sales company.With the country’s investment in urban and rural waste treatment increased,social and public awareness of environmental protection life,the company continued to market development,to rapidly develop and grow.At the same time,the competition between waste treatment equipment manufacturing enterprises is increasingly fierce,and the company’s development is under great pressure.Based on the in-depth analysis of the development environment of domestic and foreign waste disposal equipment manufacturing industry,this paper comprehensively utilizes the marketing analysis tools,such as pest model,SWOT analysis model and Porter five-force competition model,to deeply analyze the marketing situation of Changsha G environmental Protection Equipment Company,analyze its external environment and find out its advantages and disadvantages andThen according to these questions,the STP strategy and the 6P marketing strategy combination are used to give the corresponding marketing strategy suggestion.To promote the rapid and benign development of enterprises,Changsha G environmental equipment company must optimize marketing strategy,strengthen marketing management,such as improve product mix,improve technology,improve product quality,reduce costs,maintain price advantage and the application of flexible price combination strategy;In maintaining the advantages of existing traditional channels,further expand marketing channels,Construction of the three-dimensional marketing model,development agents and network marketing channels,motivate the channel members,the effective management of public relations,at the same time the comprehensive application of various promotional strategies,and gradually explore the provincial and international markets,to achieve sustainable development.