Research For Marketing Strategy Of FSKC Co., Ltd.

Cathy manufacture and installation of environmental equipment (FuShun) Company Limited (hereinafter referred to as the Fushun Cathy), Cathy is the2005KC and South Korea joint venture established by a R&D, design, manufacture, installation, technical services for the integration of environmental protection enterprises, in the domestic environmental protection consciousness increase ceaselessly big environment driven, the company has been rapid development and growth, with the domestic environmental protection facilities to further increase, the domestic part of strong enterprises and multinational corporations gradually into that field. The environmental protection market competition is unusually intense, Cathy Fushun company under this environment into the field. Through continuous exploration, study and summary, it concluded that only to know their own strengths and weaknesses, grasp the external environment opportunities and threats, to the enterprise accurate market positioning, the implementation of effective measures of market competition, in the fierce competition of the market company would develop steadily.Based on analysis of Fushun economic enterprise resource and ability and the exterior market environment as direction, Cathy Fushun company in the market environment of macroscopical and microcosmic all-around research, using the related theory of marketing analysis of domestic environmental protection market development present situation and the development trend in this industry and Fushun economic environment of competition the opponent, w and adopting SWOT analysis method in the environmental protection industry of Fushun economic competition advantage and inferior position, as well as in the target market opportunities and threats in the finally, according to the theory of marketing and strategic marketing theory, the research is that Fushun Cathy in domestic environmental protection market competition should be the focus on the" customers on price and differentiated services to participate in market competition" conclusion, formulated corresponding strategy implementation of safeguard measures.In this paper, qualitative analysis and quantitative analysis and quantitative evaluation method of combining, the market competition strategy of Fushun economic problems were compared and the empirical analysis, with period analysis and judgment and more scientific and integrity.