Investigation And Analysis Of The Status Quo Of Rural E-commerce Development In Wanzhou District

With the rapid development of electronic commerce,it has brought great impact on the whole social economy,especially in the last two years,the rural e-commerce has also achieved leap-forward development.Rural e-commerce,as a new form of business,has permeated the whole process of agricultural industry chain,gradually changing the mode of rural economic development in China and the way farmers produce and live.It involves agricultural economic development,rural infrastructure construction,rural logistics,farmers’ employment,and the improvement of farmers’ quality of life.Speed up the development of rural e-commerce,is business model innovation,promote transformation and upgrading of traditional rural market,perfecting rural necessary choice of the modern market system is to improve the farmers’ income,release the important measure of rural consumption potential,it is the objective requirement of the overall urban and rural development,improve people’s livelihood.In this paper,in the perspective of wanzhou district rural electronic commerce,in line with,adjust measures to local conditions,since the by site investigation,literature review,field visits and other methods to analyze the wanzhou district rural electronic commerce development present situation,existing problems and restricting factors,and the possibility of the quantitative measures.