Current Situation And Countermeasures Of Electronic Commerce In Yongjia County,Wenzhou City,Zhejiang Province

With the development of computer network and information technology,e-commerce as a new marketing tool and gradually developed into a major commercial operation current social model.In the 21 st century,in a more open environment of the Internet,e-commerce is widely used in commercial and trade activities around the world in,and with the development of world economic integration,the globalization of information,e-commerce penetration into the global economic and trade activities in various fields.The emergence and development of e-business models greatly facilitate the conduct of trading activities,breaking the traditional business model limited in space and time,so that economic activity gained broader market environment,greatly speeding up the goods and funds velocity of circulation,reducing the circulation of commodities intermediate links,save a lot of transaction costs.From the trend of world economic development point of view,more in line with the requirements of e-commerce era,and has broad prospects for development.In recent years,the focus of support for China's economic development has become increasingly inclined to rural economic areas,the rural economy has become the top priority of the current socio-economic development.With the formation of the basic network infrastructure in rural areas and improve the e-commerce market,e-commerce start tentacles extending into the rural market,becoming promote rural economic development of the new production.The party's 18 report noted that adhere to the country's infrastructure construction and social development focusing on rural areas,efforts to promote the increase of farmers,farmers' income to maintain sustained and rapid growth.In this context,efficient use of the Internet network,in rural areas of e-commerce,combined with "rural areas,farmers,agricultural products," the actual situation,e-commerce into the rural economic development,and explore e-commerce market in the rural economy of profit source profit and profit point of the surface,creating a new rural e-commerce profit model,play an important role for the new rural construction,it has a positive practical significance.In this paper,rural development Yongjia in e-commerce,combined with rural Yongjia County,Taobao conduct,as well as characteristics of industrial resources in Yongjia County,Yongjia County rural e-commerce to expand exploration and research deep and trying to explore for Yongjia County rural e-commerce mode requires development.This paper is divided into four parts:The first part,introduction,literature review and analysis of the theoretical basis of the research background,purpose,significance analysis,and relevant literature and research results were reviewed,and the theoretical basis of the subject involved in the analysis.The second part of the policy environment in Yongjia County of Wenzhou rural development of electronic commerce,the economic environment and rural development history and current situation of e-commerce descriptive analysis,and describes its main business model.The third part of the main problems in Yongjia County of Wenzhou encountered in the development of the current rural e-commerce will be described and explore,and dig the reasons of these problems,a detailed analysis of the causes.The fourth part,through the problems and reasons Yongjia rural e-commerce analysis,combined with the actual situation in Yongjia County,the rural economy and industry,targeted suggestions put forward to promote the development of electronic commerce in rural Wenzhou Yongjia.