Research On The Transformation Of Wallpaper Business Of XA International Trading Co., Ltd

XA international trade co.,LTD.(hereinafter referred to as XA),as a comprehensive international trade company under the aerospace science and technology group,is an export agent of 20 wallpaper factories in China.With the continuous development of China's wallpaper industry and the opening of China's foreign trade,the wallpaper export business of XA company has been increasing,while the competitiveness of its wallpaper business has been declining.Facing the current situation,if the wallpaper business of XA company wants to develop,it needs to explore new ways on the original basis,and the business transformation is imperative.This article to the related research at home and abroad were reviewed and summarized to PEST,SWOT,five models,and summed up the value chain transformation cases can provide the transformation of experience,for XA wallpaper business development present situation and the external environment was analyzed,and puts forward the concrete scheme of XA wallpaper business transformation,expect for XA wallpaper business transformation provide valuable guidance,provide reference for domestic wallpaper industry,and also provide reference for similar need transformation of commercial enterprises.At present,the development of wallpaper industry in China is faced with such problems as market nonstandard,serious homogenization and lack of intellectual property awareness.As an export enterprise of wallpaper products of service agency,XA company has been faced with great competitive pressure,existing business development has encountered bottlenecks,and business transformation is imperative.Based on the study of wallpaper business of XA company,some transformation Suggestions are put forward.Second,the original suppliers will be converted into foundries,and free special channels will be established to cultivate star products.Third,it is suggested that XA company's products have differentiated advantages and can carry out non-price competition.Fourth,globalized sales,direct sales through original channels,and sales through cross-border e-commerce platforms,adopt the model of joint ventures for some special foreign markets.