Research On Marketing Strategy Of DX Electronic Technology Company

With the rapid development of electronic information and Internet technology,the integration of consumer electronic equipment products has also changed the pace and mode of our life.The development of the consumer electronics industry has entered a period of rapid development since the 1980 s,global electronic products.The rapid development has also driven the development speed of China's industry.LCD screens have been included in the three major items of consumer products and gained huge market space.With the diversification of demand and the support of policies,the industry continues to strengthen.The technical barriers have been constantly overcome,and more and more new entrants have caused the market to show fierce competition.For the companies in which they need to make corresponding adjustments,the use of marketing tools and strategies can help enterprises to restructure A competitive marketing system that achieves long-term and stable development of the company through the power of marketing.The research ideas of this paper are mainly from the current DX electronic technology company's marketing status analysis problem,with the macro and micro internal and external environmental analysis logic to clarify the development opportunities and threats in the current market,the advantages that they can take advantage of and the need to avoid adjustment disadvantages Factor,according to the SWOT matrix analysis tool for the clear development direction of DX Electronic Technology Corporation.Carry out the STP analysis process for the company,and define the target market selection and positioning of DX Electronic Technology Company according to the “customer-centered” operating principle,establish a differentiated characteristic image,and provide the accuracy and focus of the later marketing strategy.Based on the basis and application,the product portfolio strategy is applied to the DX Electronic Technology Company in four dimensions of strategy formulation and adjustment,and after that,through a series of safeguards to provide effective implementation guarantee for the implementation of the strategy.DX Electronic Technology's marketing strategy also combines the company's strategic development plan,combines marketing strategy and strategy,systematically presents the marketing strategy's derivation process,and fills the marketing strategy with the company's actual development.And it implements a series of guarantee operation items that are in line with the company's development.The article combines theory and practice,has certain practicality,can enhance the marketing strength of DX Electronic Technology Company,and can also provide some reference and guidance for other operators in the same industry.