Research On Development Strategy Of Dalian Da Electronics CO.,LTD

In recent years,under the influence of relevant industries,inductive component technology market has shown strong growth momentum.The field of inductive components is an important branch of the electronics industry,and its products are widely used in the fields of applied electronic products such as household appliances,automobile,railway transportation,machinery manufacturing,energy supply,household electronic equipment and communication equipment.As the national policies for the electronics industry support,industrial upgrading reform is also in full swing,the quality control of inductive components is also more and more strict;Stable positive development of China's national economy,on the other hand,a good economic background,the domestic industry rapid development of electronic products,including inductive components of demand,the gradual improvement of the national life level demand for consumer products,and the development of inductive components related to technology level,these are the development of inductive components and related products and services play an objective to promote and support role.Based on the production of inductive components,Dalian DA Electronics CO.,LTD provides high-quality inductive components and technical services for other enterprises in the field of applied electronic products production.Although The DA company has laid a good development foundation through its development in recent years,faced with the volatile market and fierce competition in its industry,how to establish and formulate appropriate strategic development direction and improve internal operation and management is the top priority.This paper formulates the development strategy of The DA company based on the strategic management theory,the industry development background and the development status of The DA company.This paper is divided into six parts.The first part introduces the background,significance,research method,research content and technical route of this study.The second part introduces the theory of enterprise strategic management applied in this research and the relevant theoretical tools.In the third part,policy environment,macro-economy,social culture,industrial technology and other macro-environment elements are summarized through PEST analysis model.Meanwhile,porter's five forces analysis method is used to analyze the industrial competitive environment and summarize the external development environment factors and external opportunities and threats faced by The DA company.The fourth part further elaborates the internal resources and capabilities of the company from the perspective of internal management,and then summarizes the internal development environment factors and advantages and disadvantages of The DA company.The fifth part integrates internal and external environmental factors,makes use of SWOT model analysis,defines the company's strategic positioning,establishes the strategic development goal and sets the strategic plan.The sixth part provides guarantee for the implementation of the strategy from four aspects: marketing management,human resource guarantee,brand culture and information construction.