The Business Plan Of HD Internet Learning Platform Project

I am in HD company for ten years of training and consulting work,in view of the company encountered development bottleneck,I hope to integrate the company's long-term accumulation of the advantages of resources,the use of Internet technology,in addition to open up a new business.However,the project can be carried out,but also need to get the HD company's strategic investment.So this thesis takes HD Internet learning platform project as the research object,through the form of a business plan,using in the study of students during the study of strategic management,marketing management,operation management and financial management theory,combined with me over the past ten years of consulting and training experience,to carry out a full range of analysis,planning of the project development,and HD strategic investor to do the introduction.With the rapid development of China's economy,the vigorous development of China's traditional management training and consulting business,but by high cost,in the form of a single,for is not strong,the market situation changing many factors such as restriction such as field implementation of the.In recent years,with the application of Internet technology and Internet thinking,making the Internet platform for the emergence of learning opportunities.This business plan firstly introduced the project background,development planning and business model of the project,and then using SLEPT model and Porter' five-forces model to analyze the macro environment and industry competition environment,finally using SWOT method to reveal the advantages and disadvantages of the project as well as the external opportunities and threats and drew up a conclusion that the project faces with an excellent external environment,the internal advantages outweigh the disadvantages.On this basis,the paper use the STP marketing analysis to determine the target market and the location of the project;then use the 4P theory developed marketing mix strategy for the project.After that,this paper introduces the organization structure and management team;configures the personnel and the compensation plan and develops a construction plan of the project at the end.On the basis of the above analysis,the paper introduces the investment and financing plans and exit way of the project,makes an income and expenditure forecast,cash flow forecast and the project benefit evaluation,etc.The project plans to invest 3 million yuan,of which the initial investment of 1 million yuan,plans to HD corporate finance 2 million yuan.To 10% of the project's cost of capital as the discount rate used to calculate,before operating the project 5 years of net present value(NPV)for 11 million 380 thousand yuan,five years ago,the modified inner revenue rate(mirr)was 49%,the dynamic investment recovery period is one year,the visible economic benefit of this project is very significant.Finally,the risk of the project was quantitative analysis,to develop risk prevention countermeasures.Through the sensitivity analysis,we can know that the biggest risk point of this project is to reduce the sales income,and make the corresponding countermeasures to avoid the risk.