The Study On The Marketing Strategy Of A Cable TV Company In Guangdong Province

With the rapid development and gradually unified technical standard of digital television technology,digital TV in China nearly ten years of development has entered a substantive stage.The development of digital TV is not only related to the improvement of the broad masses of the people and cultural life level,but also to the countries and related industries has brought a good opportunity for development,but from the point of view of the current development of China's digital cable TV,due to the influence of traditional viewing habits,program contents of resources and lack,complex network of operation,lack of effective operation mode,lack of efficient marketing strategy problem,in a certain extent restricts in pace with rapid development of the industry.Cable digital TV operators how to find a suitable operation mode,the use of effective marketing strategy,the real realization from the analog to digital conversion of the overall quality of the transition is undoubtedly the key.To this end,the cable digital TV operators must establish a new marketing concept,completely change the traditional cable analog TV operating framework,models and ideas.In this paper,through the introduction of cable digital TV industry development.Analysis Guangdong cable digital TV market marketing present situation,in the analysis based on user demand,combined with domestic and external cable digital TV industry development situation analysis,by using the theories of marketing,marketing strategy formulation of the Guangdong Province,a digital cable television companies through the 7p theory analysis and the advantages and disadvantages of the marketing strategy for analysis and research,and ultimately to the marketing strategy of the company is more suitable for the purpose of market.