The Business Plan Of S Company's Commercial Software Online Retailing Project

With the birth of computer in the 20 th century,information technology has great development and of Internet has becoming popular.Knowledge economy and information society The world is being transferred to knowledge economy and information society from industrial economy society.The application of Information Technology in China is the lead around the world.At present,the application of E-commerce is developing at fastest.Most of the people are doing shopping online.Taobao Mall recorded over 91,227 billion RMB in the promotion in 11 th November of 2015.However,the majority of the products been traded via internet is physical goods instead of virtual products,such as computer software or some kind of knowledge intensive products.But purchase software via internet will inevitably become a trend.S company committed to look for the more commonly used commercial software with lower price and more manufactuers developing on it,then S company can act as an agent to set up shops in the popular electric business platform for software sale,whose target group are medium-sized and small enterprises.S company take this project as a stand-alone one and the article is writing about it.This thesis is basically a business plan proposal,by using the theories of strategic management,marketing management,operation management and finance management.The aim is to establish the practical plan for the project,and make an introduction for the venture capitalists.First of all,the thesis will introduce the project background,develop plan and business model.Secondly,the PEST model and Porter Five Force model will be used in the analyzing of macro and industry environment,the SWOT analytical method is also used to analyze the advantages,disadvantages,external opportunities and threats.Based on these analysis,the conclusion comes to that the internal advantages outweigh disadvantages.On this basis,the target market has been chosen and project location by STP marketing analysis.The 4P theory is used to make the marketing strategy for project.Then the introduction of the organization structure and management team,the human resource plan.Finally will be the investing and financing plan,exit rules,income and expenditure forecast,cash flow forecast and projected benefit are also involved.The investment for project is 3 million RMB,including the initial investment 0.64 million RMB,and 2 million RMB from subsequent risk investors.If take the 15% project cost of capital as the discount rate calculation,the net present value(NPV)will be 5.3673 million RMB,and modified internal rate of return(MIRR)will be 72.11% in the first 5 years on this project.The dynamic investment recovery period is 1.57 years.The objective of the economic benefit is remarkable.Finally,risk quantitative and qualitative analysis about this project are executed.Through the sensitivity analysis shows that the project has a certain resistance to risks,and the risk is small.Based on the possible policy risk,management risk,financial risk,market risk and technical risk qualitative analysis shows that these risks are by corresponding measures to avoid or control.