The Research Of Demand Forecasting And Replenishment Solution For Home Decorative Goods In W Company

The new economic mode of the driven consumption opens fast along with the wave of the rise of e-commerce and mobile Internet.Consumers demand changing,the product life cycle shorten generally,fast-moving consumer goods gain more market share.Under the new contemporary trend,on the one hand,the products properties of some functional products(such as home decoration)is variable,the home decorative product life cycle is getting shorter and the seasonality rise up;on the other hand,the customer shopping habits make the planning demands have greater volatility,resulting in more sales demand forecasting.However,no matter in depth or breadth aspect on the research of the fast moving consumer goods are relatively lagging behind the functional products by analyzing the current demand forecasting and inventory management.In addition,the prediction of fast-moving consumer goods and inventory model doesn't work well in practice.I learn by reading a large number of literature data and system of knowledge management theory and combining the working experience.Let's set the new FMCG in W company as the research object to study its demand forecasting and replenishment strategy under the supply chain environment.First of all,we spot the main problems existing in the actual operation of W company by reaching the demand forecasting and replenishment;Secondly,based on the demand forecast and the fast moving consumer goods inventory control theory,analyzed the problems existing in the reason and figure out the root cause.Finally,in order to improve a series demand forecasting & replenishment management problems for home decorative products in the W company,put forward the global replenishment solutions and discussed its feasibility.In this paper,the research not only to play a practical role in improving the demand forecasting and optimal replenishment solutions in W company but also provide the effective decision basis for the domestic fast moving consumer goods industry managers to formulate or optimize their company forecasting and replenishment management model.