X Company Mobile Advertising Communication Business Plan

With the popularity of smart phones and mobile phone users in China more and more mobile terminal services and services derived more and more widely,nowadays,more and more advertisers and entrepreneurs began to notice APP end incentive advertising platform This piece of "delicious cake",have wanted to share in this area a cup of soup.In addition to several well-known profitable application of advertising,the emerging "mobile import value" as a gimmick of the new software is also flock to this area.However,although the "latecomers" continue to increase,but the overall situation,the market is still "porridge more monk less",a huge market demand to be developed.The main object of this paper is to design the advertising mode of mobile APP based on DSP(Demand-Side Platform),to promote user behavior through material or spiritual reward,to attract users to participate,to take passive attention into active attention,and even Participate in the content of the campaign to achieve the purpose of advertising and marketing.The business plan through the project background,competitiveness,business model;organization and implementation;project management strategy;financial plan,project risk and countermeasures to study the feasibility of the project to do,and as a basis for the establishment of a complete Project promotion,marketing,operations and service support system,so that the project in the APP side of the advertising market to gain a firm foothold for investors to bring sustainable and generous return on investment.This project is based on DSP program to buy advertising Internet advertising DSP(Demand-Side Platform),is the demand side platform,to provide users with paid advertising,the use of calls or traffic presented a new business model,operating model novel,business income stability,Risk factors control,is a technical threshold as the basis,low investment in high-yield investment projects.