Research On The Development Strategy Of Guangzhou Unionpay Network Payment Co.,Ltd

Payment service runs through financial and economic activities.Compared with other financial services of loan and investment,payment service has a wide and frequent audience.In recent years,China's payment industry has experienced a stage of rapid growth and continuous innovation,especially the booming development of emerging payment methods and payment technologies represented by mobile payment,network payment and barcode payment,which has had a wide impact on the global scale.As the backbone of the wave of payment industry,third-party payment institutions face unprecedented challenges and opportunities.In this article,the author mainly on the basis of full analysis of the enterprise strategy,further elaborated enterprise strategy related survey and analysis of the historical evolution of enterprise strategy theory,through t he choice of guangzhou unionpay online payment as the research object,its starting point is the analysis of the line industry overall structure is given priority to,specifically on the use of methods based on PEST and five model tools is given priority t o,should have the local analysis of enterprise internal and external factors.At the same time,based on the internal resources of the enterprise and summarized its own problems.According to the content of the above analysis,SWOT analysis method,combin ing with enterprise positioning and strategic objectives,confirmed that intensive growth strategy and diversification strategy,the effective countermeasure of enterprise development,which lists the company's business line should take the strategic measu res,formulate the strategic safeguard measures of the backend support should be provided.This study not only has guiding significance for the development strategy of the company,but also has reference value for other third-party payment institutions in the industry.