Research On Marketing Strategy Of China Union Pay Cloud Flash APP In China Unionpay Gansu Branch

Mobile payment is no longer unfamiliar to today's people.From the initial concept to the current popularity,the driving force is the changing mobile Internet technology.At present,with its advantages of convenience and efficiency,mobile payment has begun to replace traditional payment methods.China unionpay is the main bank card management organization in China.In order to meet the real development needs of mobile payment,unionpay launched the " Cloud flash APP " and began to make efforts in the mobile payment market.With the continuous promotion of the demonstration project of mobile payment convenience,the number of users of cloud payment in China continues to increase,significant progress has been made in the acceptance of environmental improvement,and breakthroughs have been made in the application scenarios of convenience industry.The mobile payment service capacity conforming to the common standards of networking has been significantly improved.Therefore,in the huge market potential of mobile payment and the fierce market competition environment,it is very necessary for China unionpay gansu branch to establish a perfect and effective marketing strategy in the marketing promotion of mobile payment product " Cloud flash APP ".In order to solve the problems existing in the marketing and promotion of Cloud flash APP in China unionpay gansu branch,such as the slow growth of c-end users,the difficulties in the development and maintenance of b-end merchants and industry application scenarios,this paper focuses on the marketing strategy of Cloud flash APP.Firstly,the development trend of China unionpay gansu branch,Cloud flash APP,the marketing status and existing problems of Cloud flash APP of gansu branch are introduced.Then,the industry competitive environment and macro environment of Cloud flash APP of China unionpay gansu branch are analyzed.Combined with SWOT analysis,the combination strategy is proposed.Propulsion mode with reference to domestic and foreign mobile payment business,continue to explore unionpay cloud pay product development situation,the basic situation of gansu province,combing the advantages and disadvantages of which,through the study of the market segmentation of Cloud flash APP cloud determine its target market,and the market localization of target market,matching the gansu branch China unionpay cloud flash pay 7ps marketing strategy to the development of the product: product,price,channel,promotion strategy,personnel,tangible demonstration and process,and finally put forward the marketing strategy of the implementation of the safeguard measures.The value of the research results of this paper lies in improving the marketing ability of China unionpay gansu branch in Cloud flash APP,providing important marketing ideas and practical cases for the development of mobile payment industry,and providing certain guidance and reference for relevant enterprises in APP promotion.