A Research On The Business Development Of Citic Bank Under The Internet Financial Background

With the development of global information technology,the boundary between the Internet and traditional industries is gradually broken.With the advancement of financial globalization,the field of Internet finance is developing rapidly,and the Internet finance thinking has gradually become popular among people.In the mode of Internet finance,innovative financial forms such as P2 P online lending,third-party payment and online financing have brought huge impact and influence to the traditional business of commercial Banks.The implementation of transformation and upgrading is a new strategic requirement for commercial Banks to cope with the trend of financial disintermediation.It is also an important means for commercial Banks to promote the healthy development of Internet finance,enhance their competitiveness,grab customer markets and seek for long-term development.First of all,this paper uses the literature reading method to sort out and comprehensively expound the current research status of Internet finance's concept,model and influence on commercial Banks at home and abroad,thus forming the theoretical basis of the paper.Second,the application of comparative analysis,in combination with qualitative and quantitative analysis method for analysis of citic bank,based on the practice myself work,online banking,mobile banking of China citic bank,bank of Wei Xin,electronic business operators and other electronic channels such as citic channel development present situation,assets,liabilities,intermediary business development to sum up,at the same time were compared with the current overall development situation of the Internet financial talk;Thirdly,qualitative analysis is applied to select SWOT and PEST and other tools to analyze the business development environment of citic bank in the context of Internet finance,including external and internal environment and competitive environment.Problems existing in citic bank are pointed out,such as weak retail business,low revenue ratio,high defect rate and long business processing procedures.Finally,it puts forward the transformation measures of China citic bank in the context of Internet finance,including customer thinking,precision marketing and promotion of the proportion of retail customers.Innovate product services,expand service channels,and improve intermediate business income;Cooperate with Internet credit platform institutions to improve riskcontrol;Improve business processes and speed up business processing;To establish a distinctive intelligent network;Realize the effective coordination between traditional business and Internet financial business.