An Analysis On The Transaction Cost And Its Influencing Factors Of Farmers 'vegetables

With the continuous development of China's economy,China's agricultural development has also entered a new historical stage.It is followed that the main contradiction of agricultural development has also been transformed into structural contradictions through the initial lack of socialism,mainly as a stage.Sexual supply and demand are uneven,and the main aspects of the contradiction are highlighted on the supply side.The contradiction between the small-scale production of farmers and the big market has become increasingly prominent,and transaction costs have become one of the main obstacles to the production of farmers.However,the calculation of transaction costs is easily overlooked in practice.Therefore,based on the survey data of vegetable greenhouses in Shandong Province,this paper estimates the transaction costs of farmers' vegetables from the perspective of variable transaction costs and fixed transaction costs,and explores the influencing factors of farmers' transaction costs,so as to propose methods and suggestions for controlling transaction costs.The farmer's vegetable transaction costs increase the income of farmers.In order to further enrich the research results of vegetable transaction costs,it provides agricultural policy makers with evaluation criteria for relevant policy analysis,and provides reference for other research on transaction costs.Based on the research status of transaction costs in China,combined with the characteristics of farmers' vegetable production and transaction process,this paper analyzes the transaction costs and calculation methods generated by farmers in the vegetable transaction process.Based on the transaction cost theory,the use of vegetable transaction empirical investigation data,using fixed the effect model analyzes the influencing factors of vegetable transaction cost from five aspects: transaction characteristics,trader characteristics,vegetable production characteristics,market environment characteristics and modern communication technology characteristics.The main research contents of this thesis are as follows: Firstly,the analysis of farmers in the market All the transaction costs faced in the transaction process;the theoretical basis for calculating the transaction cost using the weighted average price of the transaction volume as the benchmark price;using the farmer's vegetable transaction data to measure the specific transaction cost data,and analyzing on this basis The main influencing factors of transaction costs,and to compare the impact of this impact on different transaction costs.The research results show that: firstly,the transaction number and payment method reflecting the transaction characteristic variable have a significant positive impact on the transaction cost,and the sales channel type has a significant negative impact on the transaction cost;secondly,the education years reflecting the characteristics of the trader and the past Experience has a significant negative and positive impact on transaction costs;thirdly,the planting-to-market distance reflecting vegetable production characteristics has a significant positive impact on transaction costs,and planting scale and transaction size have a significant negative impact on transaction costs;fourthly,The ease of purchase of production materials reflecting the characteristics of the market environment,the difficulty of vegetable sales and the number of merchants available for purchase of production materials have a significant positive impact on transaction costs;fifthly,the information acquisition method variables reflecting the characteristics of modern communication technologies Has a significant positive impact.Based on the conclusions of the above empirical analysis,the relevant policy implications are mainly as follows: firstly,Improve the education level of farmers;secondly,broaden the vegetable sales channels;thirdly,Strengthen the organization and construction of rural professional cooperation,thereby improving the degree of organization of farmers,and thus reducing the transaction costs of farmers.;fourthly,Strengthening the construction of modern communication technology in rural areas will promote the participation of farmers in the market and contribute to the construction of agricultural modernization in China.