Research On The Market Structure And Pricing Strategy Of China’s Education And Training Industry

Twenty-first Century is an era of economic globalization and the internationalization of services, China joined the WTO, education as a service industry has become an important part of it. In recent years, the education market has a strong growth trend, has become a hot spot in the field of our country’s economy, and it has become the most popular key word of venture capital. The analysis of the market structure of China’s education and training industry is of great significance to the research of the current situation and development direction of the market. For the present, China’s education and training market is rich in profits, technical barriers and barriers to entry are relatively low, has been recognized as one of the sunrise industry and the most promising market. Employment pressure, the theory and practice of the traditional education system, the implementation of the qualification certification system, the relaxation of the policy of running a school, and so on, have provided the opportunity for the development of the training market. More and more enterprises enter the industry, the competition is more and more intense.Education and training industry is an important part of the development of knowledge and service industry. In recent years, China’s education and training market has become an indispensable part of domestic economic growth. Widespread concern in the education and training industry as a service industry is an important part, its development model and development get from all walks of life in the future, theorists have also given considerable attention, so the market structure of China’s education and training industry analysis, which for the study of the market situation and the development to have the important meaning.The goal of service industry pricing is the effective allocation of resources, the normal operation of the service industry and the maintenance of the rights and interests of consumers. The pricing of service industry can be taken as three models: marginal cost pricing, average cost pricing and maximum profit pricing. In different situations, the pricing models are different. Various pricing models of service industry affect the social welfare. Therefore, from the perspective of different pricing policy, the choice of the best pricing model is not the same. In the analysis of education and training market structure under the premise of the analysis of education and training products pricing strategy. At the same time, due to the education and training industry is still a sunrise industry, internal competition in the industry confusion, pricing problems occur frequently. In this paper, based on the analysis of the market structure of China’s education and training industry, this paper studies the pricing strategy of our country’s education and training products.Considering the development of education and training service industry from the angle of industrial economy, this paper analyzes the market structure of education and training industry from the angle of industry organization, and holds the development of education and training in our country. At the same time, this paper mainly adopts the method of empirical research, combining with the qualitative and quantitative analysis of market structure related indicators to get the conclusion that the structure of China’s education and training market is empirical. In addition, this paper in the analysis on the market structure of China’s education and training industry at the same time, in established market structure of education and training products, pricing strategy is studied and analyzed, and the suggestions were put forward for the pricing strategy of China Education and training industry products.In the first chapter of this article introduces the background, significance and the current domestic and foreign research status of this topic; the second chapter is mainly based on the development of education and training industry in China as the research background, from the overall perspective of education and training industry, analyzes the related concepts, China’s education and training industry products of nature and characteristics, at the same time further development of education and training industry in China are discussed; the third chapter is mainly from the total market value of education and training industry in China at present and the average annual growth rate as well as the current status of education and training market competition structure and development level and other aspects of the analysis, further, through product differentiation and market barriers from education and training industry market and other aspects of the market structure of China’s education and training industry; some pricing methods in the fourth chapter of education and training industry. The introduction and based on the education and training industry under the condition of monopoly competition of pricing model and pricing strategy. Finally, based on the current market structure of China’s education training under the premise, the training industry in China take the pricing strategies were related to the case analysis.Through the analysis and the basic connotation of education and training industry do corresponding definition, and made the corresponding to elaborate on the nature and characteristics of the education and training industry product, but also on the education and training market in our country is defined, and the division of categories for the education and training market in our country. The questionnaire survey method to make empirical analysis, the development status of education and training industry of our country from the overall size of the market, competition status and student are analyzed, at the same time, on China’s training industry market structure(including market concentration degree, training, industry difference and education training market entry and exit barriers) are also analyzed.. Introduces some of the education and training industry the basic pricing method, and monopoly competition market structure is the education and training products, pricing has carried on the concrete analysis, and provide the reference for the pricing of other related products.