Research On Internet Marketing Strategy Of Skyline Appliance Limited By Share Ltd

Based on the Internet,the online trading model has been more and more recognized,and has become the mainstream mode of current transactions.Online trading is not only a great aspect of people's trading process,it brings convenience to people,but also greatly changes the current business model.At present,e-commerce has developed into a major model in trade and has become a bridge between enterprises and consumers in various fields.With the gradual intensification of market competition,e-commerce is a new thing,which has opened up new development space and ways for enterprises.In this context,how to promote the network marketing of manufacturing industry,improve the marketing network marketing capabilities and benefits,and build an online marketing brand is an important research direction of the current manufacturing industry.In the analysis of this paper,Sky Electric Co.,Ltd.was selected,and various analysis methods such as statistical analysis and Porter's five-force model were adopted to conduct an in-depth analysis of the network marketing status of the enterprise and comprehensively analyze its current main problems.Among them,the problems are more prominent,including single store products,lack of standardized market management,no unified price mechanism,lack of balanced market development,low investment in marketing,single and unstable supply chain,more Focus on selling products and neglecting after-sales service.In view of these major problems,this paper analyzes and proposes related network marketing improvement strategies,and formulates corresponding solutions for the actual situation of enterprises,in the hope that they can know the company's further development and improvement of network marketing,and realize network marketing capabilities.Enhance the company's competitiveness and gain greater profits.Through case study and analysis of Tianji Electrical Appliance Co.,Ltd.,it makes full use of the platform of e-commerce,gives full play to its advantages,and achieves certain achievements in network marketing.Its turnover and income ratio are far higher than other big brands,and its indicators are far ahead of others.It is worth learning from successful experience for all enterprises.But how to solve a series of problems? This is worth considering for Tianji Electric Appliance Co.,Ltd.As a new marketing mode in the new era,network marketing is showing its incomparable advantages over traditional marketing because of its low cost,large amount of information,wide range of dissemination,fast speed,no time and geographical restrictions,vivid image,bidirectional communication and quick feedback.Network marketing will become a sharp weapon for global enterprises to compete.Despite the lack of systematic and completeunderstanding of network marketing,network marketing,as an inevitable product of the transformation from traditional industrial economy to knowledge economy,has begun to affect the business development of enterprises.From six chapters,this paper discusses the concept of network marketing,the common means and channels of network marketing,the advantages and disadvantages of network marketing,case studies on how enterprises succeed through network marketing,the current situation and trend of Chinese network marketing,and how Chinese enterprises formulate appropriate network marketing strategies.The 21 st century is an information age with network as its core.Networking,informatization and digitalization are guiding the development of human society and world economy as a whole.Information technology with network technology as its important content has become the key factor and multiplier of economic development.Global e-commerce has developed rapidly.The processing and transmission of market information and business information have broken through the limitations of time and region.The efficient and timely integration of various elements of the market has improved the efficiency of the economic operation of the whole market.The network is gradually forming.For a truly global "emerging market".As an important component and direct driving force of e-commerce,network marketing has brought historic development opportunities to enterprises,but also brought severe digital survival crisis to enterprises.