Research On The Financial Performance Of Blue Focus M&A Domob And Madhouse

With the reform and opening up for 40 years,our socialist economy develops vigorously,the material standard of people's life has been raised by leaps and bounds.At present,China is in an important period of economic transformation,in the context of rapid economic development,domestic listed companies not only seek their own development by means of internal growth,but also seek rapid expansion by means of external mergers and acquisitions.mergers and acquisitions have become an important way for China's listed companies to reach development and growth.At the same time,people's pursuit of material life changed gradually from the consumption quantity to the pursuit of quality,people's pursuit for the spiritual civilization is becoming more and more high.In this environment,China's media industry has get a good development opportunity,many media industry listed companies trying to adopt the way of mergers and acquisitions to get the rapid development of its own.Therefore,this paper takes Blue Focus' s acquisition of Domob and Madhouse as an example,and studies it from the perspective of Blue Focus,in the way of case analysis.Firstly,this paper elaborates on the background and significance of the topic,and then summarizes the motivation and performance evaluation methods of M&A as well as the research status of motivation and performance of M&A at home and abroad.Secondly,the paper introduced and analyzed the background of the acquisition,and then analyzed the motivation and performance of Blue Focus' s acquisition of Domob and Madhouse.By analyzing the case of Blue Focus' s acquisition,we found that the acquisition has a positive impact on the corporate performance of Blue Focus,Blue Focus has improved the marketing communication service chain,obtained high-quality resources,expanded the market scale of the enterprise,and promoted the implementation of the long-term development strategy of the enterprise,however,M&A have a negative impact on the short-term profitability of the company,but with the play of synergies,the company's profitability is gradually improved.After M&A,the solvency,operation ability and growth ability of enterprises are gradually improved.Based on the analysis of this case,this paper point out that in order to improve the performance of M&A much better,enterprises should be clear about the purpose of M&A,select the target enterprises reasonably,and strengthen the integration of M&A and the evaluation of intangible assets,so as to achieve the goals of M&A truly.