Research On Optimization Of Recruitment System Of Siyuan Real Estate Agency Of Lanzhou Branch

In the early stage of the development of China's real estate industry,due to the low level of market-oriented development,extensive management,division of labor is not detailed and the degree of specialization is not high,the development enterprise is difficult to quickly transition from the seller's market role to the buyer's market role.In the chaos came the real estate marketing agency industry.However,with the country's increasingly standardized industry,the professional requirements of the real estate industry are more and more high,and more and more service areas,the real estate agent industry is in urgent need of re-positioning.In order to win the long-term development of the real estate agency industry,relevant enterprises must conduct in-depth analysis from the perspectives of regional strategic layout,talent gradient construction,project monitoring intensity,and business differentiation,and take effective countermeasures to achieve long-term development.In this process,talents have become the key strategic resources to build the core competitiveness of real estate enterprises.Highly specialized,highly efficient,stable and reasonable teams will determine the success or failure of enterprises.Therefore,how to recruit excellent real estate marketing personnel quickly and accurately has become the focus of human resource management in real estate enterprises.This article selects the country developed more quickly and more specification of Siyuan real estate services consists of the Lanzhou branch of as the research object,to optimize the real estate agency,marketing planning personnel recruitment system and improve the work of recruiting the targeted as the goal,in combing real estate enterprise human resource management and recruitment related literature at home and abroad as well as the advanced enterprise practice at first..First of all,from the company's human resources planning and recruitment plan and demand management,gradually to the choice of recruitment channels,selection methods,recruitment effectevaluation of employment work break down one by one,the key link to the find out the problems and analyze the causes.This paper starts from the particularity of human resource management of real estate marketing planning agency enterprises,carries out corresponding systematic research on the construction and optimization path of enterprise recruitment system,and considers the improvement of enterprise recruitment system from a long-term perspective.The research results are of practical value to enhance the stability,practicality and predictability of the current recruitment system,and provide reference for other companies in the industry to improve their management.