| With the continuous development of China’s economy and society,and the steady increase of residents’ disposable income,people’s consumption concept and consumption structure have presented significant changes,the market environment of enterprises has become more and more complex.Inner Mongolia Zhuozi longxing smoked chicken co.LTD as a smoked food production and sales enterprise which main product is smoked chicken in the territory of Zhuozi in Inner Mongolia autonomous region,under the background of the economic growth is slowing,consumer demand increasingly diverse,food safety concern degree rising,corporate costs rise apparently and so on,the company’s survival and development is facing severe challenges,Although sales keep growing,but the company’s market competition environment is more complex.And,due to the lack of advanced management concepts,positive competitive strategies and scientific development strategies,the company’s market position and competitiveness in the industry have been significantly reduced after the replacement of manager.In order to change the status quo,breakthrough the company’s development bottleneck,promote enterprise fast growth,that become a first-class food enterprise as strategic development target in China,on the basis of collecting and reading many smoked food industry and enterprises’ information related to national and local industrial policies,longxing company as the specific research object,on the theory of enterprise strategy management,systematic study the company’s macro environment and micro environment,it has been clear about the main threats and opportunities as well as the main identify trends faced by company’s further development in the increasingly complex competition environment,on the basis of full analysed the company’s resources and capacity,it clarifies the advantages and disadvantages of the company compared with major competitors and potential competitors in the fierce competitive environment,through the SWOT matrix arrangement,all factors will match up to system analysis,consider the past,based on now,look to the future as the guiding ideology,give full play to the advantages of the company,try to overcome the disadvantage factors,take advantage of external opportunities,resolve threats from all sides,thus obtain the company overall development strategy.Then the overall strategy of the company as a guide for the company to develop a scientific strategy implementation program.At the same time,in order to ensure the smooth implementation of the strategy,suggestions on feasible and effective safeguard measures are put forward from the organizational system,capital,talent,technology,corporate culture and other aspects.On the basis of applying the theoretical knowledge and tools of enterprise strategic management,scientific research methods and targeted case studies,a complete and scientific enterprise innovation and development strategy has been formed,hoping to provide reference for the strategic transformation of the company and other companies in the industry. |
